I’m Sufee, an XR creative specialist and founder of Utopia Lab. I’ve collaborated with Snap Inc. on Spectacles AR glasses, worked with Meta on the Rediscover Thailand AR project, and recently partnered with Publicis Groupe on Augmented Reading, which was showcased at Cannes Lions 2025. My AR campaign Crush On You for Nestlé won Silver at the 2024 Marketing Excellence Awards. I joined the MIT Reality Hack in 2022 and have also received support for cultural-tech projects from Goldsmiths and the British Council. Alongside running my studio, I teach part-time at the School of Digital Media, Sripatum University, and love sharing knowledge with Bangkok’s AR/VR community through workshops and talks.